An equipment hire website that works out when hiring stops paying
A long hire is the best customer a rental yard can have: paying daily, generating no counter work, never needing chasing. Which is why nobody in the trade mentions that after forty-five days a demolition hammer has cost as much as a good second-hand one — and the customer who works that out for himself after three weeks never comes back. This site does the sum for him and draws it: seven hire lengths at once, a yellow bar for the cost and a black rule at a hundred per cent for the price of a used machine. Where the bar crosses the rule it turns red, and the chart's footer changes to "buy one, and come back to us for the kit that isn't worth owning". The threshold differs per machine — forty-five days for the hammer, eighty-eight for the mobile tower — and is derived from the real second-hand price, checked quarterly, because without that it would be invented. Volume discounts apply to the whole hire rather than to days above the threshold, so the seventh day never costs more than the eighth. The booking form tags the email "tell him to buy" when the reservation crosses the line, because that conversation has to happen at the counter and not afterwards. The look is machine livery: the yellow of construction plant used across large areas, black as the outline, zero rounding and uppercase headings like a rating plate. What stays manual is the list of equipment currently out, with return dates — the one piece of information needing attention daily.
